Last Updated: November 2024

Palm Beach Now LLC (“we,” “us,” or “our”) are pleased to provide you with access to our Website. This Privacy Policy describes our practices with respect to the collection, transfer, manipulation, disclosure and other uses of Your Information and certain other information collected by us through our Website. For purposes of this Privacy Policy, “Your Information” means information about you which may be of a confidential nature and may include personally identifiable information, including your first and last name and email address. Capitalized terms used but not defined in this Privacy Policy have the meanings ascribed to them by our Terms of Use (“Terms”).

This Privacy Policy applies to information collected by us through our Website, but does not apply to information collected by any person or entity other than us, even if related to our Website (such as by our third-party service providers).

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING OUR WEBSITE. BY USING OUR WEBSITE OR BY CLICKING TO ACCEPT OR AGREE TO OUR TERMS WHEN THIS OPTION IS MADE AVAILABLE TO YOU, YOU ACCEPT AND AGREE TO BE BOUND AND ABIDE BY OUR TERMS, INCLUDING THIS PRIVACY POLICY. IF YOU DO NOT WANT YOUR INFORMATION USED OR DISCLOSED IN THE MANNER DESCRIBED IN THIS PRIVACY POLICY, OR IF YOU DO NOT AGREE WITH ANY TERM OR CONDITION IN OUR TERMS, INCLUDING THIS PRIVACY POLICY, THEN YOU MUST NOT ACCESS OR USE OUR WEBSITE (IN WHOLE OR IN PART) OR SUBMIT YOUR INFORMATION TO US.

This Privacy Policy may change from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. Amendments will take effect immediately on our posting of the updated Privacy Policy. Your continued access or use of our Website after receiving the notice of changes means you accept the updated Privacy Policy, so please check this policy periodically for updates.

We do not knowingly collect, share, or sell personally identifiable information by anyone under the age of 16 and you should not provide us with any information regarding any individual under the age of 16. If we learn that we have inadvertently gathered information from anyone under the age of 16, we will take reasonable measures to promptly remove that information from our records.

1.   What Information We Collect and How We Collect It

We receive and collect several types of information about you, such as the information described below.

Information you provide to us: From time to time, you may provide us with certain information, including Your Information, such as your name and email address. Instances where you may provide this information include when you fill out forms or fields on or through our Website or sign up to receive newsletters or other materials from or about us.

Information we receive from third parties: We may collect information on third party platforms such as Google Analytics. Additionally, some information we collect is publicly available. For example, we may collect information you submit to a blog, a chat room, or a social media network like Facebook, Instagram, Twitter or Google+. Any content or information submitted by you to third parties will be used and disclosed by such third parties in accordance with their respective privacy policies. You should review the privacy policies and practices of such third parties prior to disclosing information to them.

Information we collect automatically: As you navigate through and interact with our Website, we and third parties acting on our behalf may use automatic data collection technologies to collect certain information. See Section 2 “Cookies and Other Automatic Tracking Technologies” below for more information.

Our Collection Practices with Respect to Certain Specific Information:

Device Information. When you access or use our Website through your computer, mobile phone or other device, we may collect information regarding and related to your device, such as hardware models and IDs, device type, operating system version, the request type, the content of your request and basic usage information about your use of our Website, such as date and time. In addition, we may collect information regarding application-level events, such as caches, and associate that temporarily with your account (if any) to provide customer service. We may also collect and store information locally on your device using mechanisms such as browser web storage and application data caches.

Location Information. If you submit your zip code or other geographic information to us, you may provide us with your location information.

Communications with Us. We may collect information about your communications with us, including relating to support questions, your requests, responses to newsletters or polls, and other inquiries.

Third-party content, features or application providers may collect information: Some content, features or applications on our Website may be served by third parties, including our third-party service providers, ad networks and servers, content providers and other application providers. These third parties may collect information about you when you use our Website using cookies alone or in conjunction with web beacons or other tracking technologies. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. Please note that the information collected by these third parties may be associated with Your Information and that these third parties may collect information, including Your Information, about your online activities over time and across different websites and other online services.

2.   Cookies and Other Automatic Tracking Technologies

Description of the Technologies Utilized on our Website: We may use various technologies to collect and store information when you access or use our Website, including sending cookies, embedded scripts, web beacons, pixel tags or other anonymous identifiers to your device, or otherwise tracking your activities on our Website over time. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (a practice known as “behavioral tracking”).

• • • • “Cookies” are small web files that a site or its provider transfers to your device’s hard drive through your web browser that enables the site’s or provider’s system to recognize your browser and remember certain information. The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device until they expire or are deleted. A “web beacon” is a type of technology that lets us know if you visited a certain page or whether you opened an email. A “pixel tag” is a type of technology placed within a website or e-mail for the purpose of tracking activity, which is often used in combination with cookies. Other “anonymous identifiers” include random strings of characters used for the same purposes as cookies, such as with mobile devices where cookie technology may not be available. These technologies help us know that you are logged on to or using our Website, provide you with features based on your preferences, help us understand when and how you are interacting with our Website and compile other information regarding your use of our Website.
      • With respect to Cookies, we use first-party and third-party cookies to: make our Website function properly; improve our Website; make access to our Website easier; recognize you when you return to our Website; track your interaction with our Website; enhance your experience with our Website; remember information you have already provided; collect information about your activities over time and across third-party websites or other online services; and to provide a secure browsing experience during your use of our Website. The categories of cookies used or that may be used on our Website include:

– Strictly Necessary Cookies, which are needed for the Website to operate as you reasonably expect.
– Functional or Preference Cookies, which are used to remember your name or choices.
– Performance or Analytic Cookies, which collect passive information about your use of the Website.
– Advertising or Targeting Cookies, which are used to make advertising messages more relevant and personalized to you based on your inferred interests.

• • • • We may use third-party service providers to monitor and analyze the use of our Website. For example, we may use Google Analytics as one of our analytics service providers that tracks and reports website traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page. To learn more about how Google collects and uses data here. To opt out of Google Analytics Advertising Features please use Google Ad Settings. To opt out of Google Analytics entirely please use this link.

The information collected through these technologies, standing alone, cannot be used to determine your identity. Such information may, however, be combined in a way that makes it become personally identifiable information (i.e., information that can identify you). For example, we may tie this information to personal information about you that we collect from other sources or that you provide to us. If this happens, we will treat the combined information as personally identifiable information.

Choices as to Cookies and Other Automatic Tracking Technologies: It may be possible to disable some (but not all) cookies or automatic data collection technologies through your device or browser settings, but doing so may affect the functionality of all or a portion of our Website. The method for disabling cookies or other automatic collection technologies may vary by device and browser but can usually be found in preferences or security settings. For example, iOS and Android devices each have settings which are designed to limit forms of ad tracking. See Section 5 “Choices About How We Use and Disclose Your Information” below for more information.

Do Not Track Requests: Some Internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Website does not currently process or respond to “DNT” signals.

3.   How We Use Your Information

We may use the information we collect for various lawful business purposes. Among others, these purposes may include using this information, including Your Information, to:

• • • • • Present and provide our Website, services, products, and related content and materials to you. For example, to provide our Website, including its features, content, materials, products, and services to you and/or other users and to sign you up to receive our newsletters or other emails.
        • Contact you and provide you with information. For example, if you complete the “contact us” form on our Website, we might contact you via e-mail or other communications to provide you with information regarding our services, products, content, materials, personalized information, and other information from us or our third-party service providers or business partners or to respond to comments, questions, inquiries, and other information submitted by you. We may also use Your Information to send you materials, offers, and/or messages related to our company and to review any communications you submit.
        • Analyze, improve, and manage our Website, markets, services, products, and operations. For example, we might use Your Information or Website feedback to: (i) understand and anticipate your needs and preferences, (ii) better understand your use of our Website, markets, or products or service offerings, (iii) customize and tailor website content and advertising, (iv) improve our marketing and promotional efforts, (v) engage in statistical analysis and market research, and (vi) provide feedback or information to our business partners, vendors, advertisers and other third parties. We may also use the information and data we collect (including Your Information) to improve and enhance our services (including, without limitation, the Website and newsletters) (in whole or in part) and for other development, diagnostic and corrective purposes in connection with our services (including, without limitation, the Website and newsletters) and/or our other product offerings.
        • Resolve problems and disputes and engage in other legal and security matters. For example, we may use the information we collect to comply with, monitor compliance with and enforce this Privacy Policy, our Terms (including any terms and conditions incorporated or referenced in our Terms) and any other applicable agreements and policies, meet other legal and regulatory requirements, and protect the security and integrity of our Website. We might also use Your Information to authenticate activity, detect, investigate, and to prevent malicious conduct or unsafe experiences or address security threats, or protect public safety. We might also use information that we collect to investigate any complaint you make regarding our Website, content, products, service offerings or other related matters, to provide evidence in any dispute or anticipated dispute between you and us, or to prevent fraud or other criminal or otherwise inappropriate activities.
        • To fulfill any other purpose for which you provide it. For example, if you share your name and contact information to ask a question about our company, products or services, we will use that personal information to respond to your inquiry.
        • Comply with a request from you in connection with the exercise of your rights. For example, where you have asked us not to contact you for marketing purposes, we or our service providers will keep a record of this on our suppression lists to be able to comply with your request.
        • Other purposes. We may also use Your Information in other ways. To the extent required by applicable law, we will provide notice at the time of collection and obtain your consent.

4.   How We Disclose Your Information

General Disclosure of Your Information: We may disclose or share the information we collect, including Your Information:

• • • • • • to our third-party service providers, vendors or suppliers (including our website hosting provider) so that they may provide support for our internal and business operations, including for data verification, data storage, surveys, research, internal marketing, delivery of promotional, marketing and transaction materials and our Website maintenance and security. For example, we use:
            • • Google Analytics so that they can help us understand how our customers use our Website – you can read more about how Google uses Your Information at this link (click). You can also opt-out of Google Analytics at this link (click).
          • to our affiliates and their respective employees, agents and representatives involved in delivering our Website, newsletters, products and other services to you;
          • to fulfill the purpose for which you provide it;
          • to any person who, in our reasonable judgment, is authorized to receive Your Information as your agent, including as a result of your business dealings with that person (for example, your attorney);
          • as required by applicable law or ordered by a court, regulatory or administrative agency;
          • as we deem necessary, in our sole discretion, if we believe that you are violating any applicable law, rule, restriction or regulation, or are otherwise interfering with another’s rights or property, including our rights or property;
          • if requested by authorities in the event of any act or instance of local, regional or national emergency;
          • to enforce our Terms, including this Privacy Policy, and any other applicable agreements and policies;
          • with your consent;
          • to otherwise enforce or protect our rights; and
          • in connection with a Business Transfer (see the “Other Disclosures by Us” section below).

Please note that the list above is not exhaustive and that we may, to the extent permitted by applicable law, disclose the information we collect to third parties at any time, for any lawful purpose, without notice or compensation to you.

When we disclose the information we collect to third parties, such information will become permanently subject to the information use and sharing practices of the third party, and the third party will not be restricted by this Privacy Policy with respect to its use and further sharing of such information. Furthermore, these third parties may further disclose, share and use this information. By submitting information (including Your Information) to us, you expressly consent to such disclosure and use of such information. If you do not want this information (including Your Information) shared as described above, then you should not provide us with such information.

Other Disclosures by Us:

Aggregation and De-Personalization. We may use and disclose any de-identified information for any lawful purpose, including for any commercial purpose. De-identified Information means information that does not identify you, including any identifiable information de-identified by either combining it with information about others, for example, by aggregating Your Information with information about other persons, or by removing characteristics, such as your name, that make the information personally identifiable to you.

Business Transfers. We may disclose, lease, sell, assign, or transfer the information we collect (including Your Information) to third parties in connection with a Business Transfer. A “Business Transfer” means a sale, acquisition, merger, consolidation, reorganization, bankruptcy, change of control, or other corporate change involving us, even if the Business Transfer is only being contemplated and regardless of whether the Business Transfer relates to a part of or our whole business. Nothing in this Privacy Policy is intended to interfere with our ability to transfer all or part of our business, equity, or assets (including our Website and newsletter) to an affiliate or independent third party at any time, for any lawful purpose, without notice or compensation to you.

Circumvention of Security Measures: We use certain technical, administrative, and organizational security measures to keep Your Information safe. However, despite our efforts, please be aware that methods of transmission and electronic storage are not completely secure. We cannot guarantee the privacy or security of Your Information, as third parties may unlawfully intercept or access transmissions or electronic storage. Further, to the extent permitted by law, we are not responsible for circumvention of any privacy settings or security measures of our Website. Therefore, you use our Website at your own risk, you should not expect that Your Information will always remain private, and we do not guarantee the performance or adequacy of our security measures. In the event that an unauthorized third party compromises our security measures, to the extent permitted by law, we will not be responsible for any damages, directly or indirectly, caused by an unauthorized third party’s ability to view, use or disseminate Your Information.

5.   Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding our collection, use and disclosure of the information that we collect. Below are some mechanisms that provide you with control over such collection, use or disclosure:

• • • • • Cookies and Other Tracking Technologies. It may be possible to disable some (but not all) cookies or automatic data collection technologies through your device or browser settings, but doing so may affect the functionality of our Website. The method for disabling cookies or other automatic collection technologies may vary by device and browser, but can usually be found in preferences or security settings. You can exercise your preferences in relation to cookies served on our Website by taking the steps outlined below.

– First-Party Cookies. You can use the browser with which you are viewing our Website to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note, if you set your browser to disable cookies, you may not be able to access secure areas of our Website. Also, if you disable certain cookies, other parts of our Website may not work properly. You can find more information about how to change your browser cookie settings at allaboutcookies.org.

– Third-Party Cookies. To opt-out of third-party advertising networks and similar entities that use advertising cookies go to aboutads.info/choices.

We do not control third parties’ collection or use of Your Information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have Your Information collected or used in this way. In addition, most web browsers provide help pages relating to setting cookie preferences. More information may be found for the following browsers here:

• • • • • • • Google Chrome
            • Safari (Desktop)
            • Internet Explorer
            • Android Browser
            • Mozilla Firefox
            • Opera

• • • • • Newsletter or E-mail Offers. If you do not wish to receive our newsletter, e-mail offers or other information or communications from us, you can opt-out of receiving such newsletters, e-mail offers or other information or communications from us (other than e-mails or other information or communications related to correction of user data, change of password and other similar communications essential to your transactions or account) by using the unsubscribe process at the bottom of the applicable e-mail. Please be aware that it can take up to 10 business days to remove you from our marketing e-mail lists. If you opt-out from receiving our marketing e-mails, you may continue to receive certain status e-mails relating to your transactions.
        • Online Behavioral Advertising; Targeted Advertising. Certain third-party advertising networks that deliver behavioral advertising are members of the Network Advertising Initiative (“NAI”). You can prevent NAI member companies from collecting preference data about you by visiting this link (click) and following the NAI’s directions. Note, if you opt-out through the NAI and later delete your cookies, use a different browser or buy a new computer, you will need to renew your opt-out choice. Additional options for opting out of target advertising include, without limitation:

o Facebook 
o Twitter / X
o Google
o Bing
o Digital Advertising Alliance

• • • • • Accessing and Correcting Your Information. You may send us an email at [email protected] to request access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. Typically, we retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Please note that in many situations we must retain all, or a portion, of your personal information to: (i) comply with our legal obligations; (ii) resolve disputes; (iii) enforce our agreements; (iv) protect against fraudulent, deceptive, or illegal activity; or (v) for another one of our business purposes.

6.   Information that You Disclose to Third Parties

Our Website, including any of our newsletters or e-mail messages, may contain links or access to websites or platforms operated by third parties that are beyond our control. Links or access to third parties from our Website is not an endorsement by us of such third parties, or their respective websites, applications, products, platforms, or practices. We are not responsible for the privacy policies, terms and conditions, practices, or the content of such third parties. All information that you disclose to such third parties will be subject to the privacy policies and practices of such third parties. You should review the privacy policies and practices of such third parties prior to disclosing information to them. If you have any questions about how these third parties use Your Information, you should review their policies and contact them directly.

7.   Operation of our Website in the United States

Our Website is operated in the United States of America (“U.S.”). As a result, the information we collect (including Your Information) will be used and disclosed as described in this Privacy Policy in the U.S., as well as in other countries if you access our Website outside of the U.S. In some cases, the laws of countries other than the U.S. regarding our use and disclosure of Your Information may be less stringent than the laws of the U.S.

8.   Changes to Our Privacy Policy

We may amend this Privacy Policy at any time and from time to time. Amendments will take effect immediately upon us posting the updated Privacy Policy on our Website. Accordingly, you are encouraged to revisit this Privacy Policy from time to time in order to review any changes that we have made. The date on which this Privacy Policy was last updated will be noted immediately above this Privacy Policy.

9.   Contacting Us

If you have any questions, suggestions or complaints regarding our use or disclosure of the information we collect from you or wish to contact us to make a request regarding such information (including Your Information), please contact us at [email protected].

In contacting us, you must include the reference to “Privacy Request” in the subject line and in the body of the message and include the email address or mailing address, as applicable, for us to send our response. We reserve the right not to respond to inquiries submitted other than to the email address specified above.

10.   Your State Privacy Rights

This section supplements the information contained in this Privacy Policy and is relevant only to residents of certain U.S. states that have their own data privacy laws and regulations. Please note that the state specific rights set out below apply only to Website users who reside in the applicable state jurisdiction AND if we, as an organization, meet the jurisdictional threshold(s) in the applicable state jurisdiction.

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

• • • • • Confirm whether we process their personal information.
        • Access and delete certain personal information.
        • Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose (excluding Iowa and Utah).
        • Data portability.
        • Opt-out of personal data processing for:
          • • targeted advertising (excluding Iowa);
            • sales; or
            • profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
        • Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights please email us at [email protected]. To appeal a decision regarding a consumer rights request, please email us at [email protected] or mail us a letter to 301 Pilgrim Road, West Palm Beach, FL 33405.

Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to this designated address: [email protected]. However, please know we do not currently sell data triggering that statute’s opt-out requirements.