Palm Beach County just hit a new milestone — 10.6 million visitors between October 2024 and September 2025, making it the most visited year in county history and up over 1 million visitors compared to the prior year.
This record-setting wave of travelers generated $11.3 billion in economic impact and $1.32 billion in hotel revenue (11% increase year-over-year), securing Palm Beach County’s spot as the #2 tourism market in Florida (behind Hillsborough County).
From world-class beaches and luxury resorts to vibrant dining and culture, more visitors than ever are choosing to experience America’s first resort destination — and loving every sun-soaked minute of it.
Travel and tourism are thriving in Palm Beach County!
