Palm Beach County Achieves Record Tourism Numbers in 2024

South Ocean Boulevard

Palm Beach County is celebrating a record-breaking 2024 tourism year! Discover The Palm Beaches announced impressive growth, with more visitors, increased spending, and a stronger economic impact. Here’s a look at the highlights that contributed to this success.

  • 9.9 Million Visitors: A 4.6% increase from 2023.
  • $7.2 Billion in Spending: Up 2.7% from last year.
  • $10.5 Billion Economic Impact: A 1.9% rise in total economic contribution.
  • 4th Consecutive Year of Growth: Continuing the post-pandemic recovery.
  • Emerging Markets: A boost in visitors from Texas and international destinations.
  • Wellness Tourism Surge: For instance, the Eudēmonia campaign drew West Coast travelers.
  • Tourism Taxes: Funding beach restorations and cultural programs.
  • Tax Savings: Floridians save $1,910 on income taxes, thanks to tourism.

2024 highlights Palm Beach County’s strategic marketing and collaboration, setting a solid foundation for continued growth. The future is bright! 🌟

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