As New York’s political landscape changes, Palm Beach County is wasting zero time turning “Wall Street South” into more than a slogan.
The Business Development Board of Palm Beach County has rolled out billboards in New York City — “Dear NYC, it’s not you. It’s me” — inviting executives, finance firms, and high-net-worth residents to rethink where they live and work. The pitch: no state income tax, pro-business leadership, and a rapidly growing financial hub in West Palm Beach.
Realtors across the region are right there too, targeting nervous New Yorkers. For instance, one realtor team (Tolliver Prince Realty) is branding West Palm Beach as “America’s Next Great Power City” where “opportunity is FLocking” to, as the city touts nearly $10 billion in investment from Stephen Ross, Vanderbilt University on the way, and waves of hedge funds, family offices, and corporate HQs already located there.
The message is being made loud and clear: If you are a New Yorker wondering what’s next after NYC — Palm Beach and West Palm Beach are openly courting your future.
